SELFRIDGES

In close cooperation with the team at Selfridges on the ‘everybody’-campaign a new Department, the  body Studio ‘ to start. Selfridges created the concept design and for conducting complete window in Selfridges we produced various items including the window on Duke
Street. Hand finished balance beams with a brass effect of vinyl surround and painted sections with a high gloss finish. All arranged together, coming from Selfridges, reconstructed gym floors, to make the distorted and Olympic poses of the mannequins in carefully thought-out positioning. Within the “body Studio developed and we produced 14 kinetic metal sculptures in different concave and flat shapes. The silver chrome sculptures consisted of gold and copper washers with detailed silver chrome bases. With each sculpture is body only a single point of the movement that created our production team with industrial quality springs.

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