Ralph Lauren POLO – AUTUMN 2016

3795276991 - Ralph Lauren POLO – AUTUMN 2016

As part of the Selfridges Shakespeare reFashioned campaign aimed at Ralph Lauren POLO on the relationship between what happens onstage and what is implied, that it happens in the darkness above the stage. The inspiration was drawn from the design of the Globe Theatre, we built a small stage with special structure techniques, coupled with strategic lighting to the new POLO autumn 2016 collection to present. With window-letter decals, we branded the window with the POLO logo and two famous quotes of Shakespeare, to finalize the scheme.

Slide 1 12 - Ralph Lauren POLO – AUTUMN 2016

 

Slide 2 9 - Ralph Lauren POLO – AUTUMN 2016

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