The window of the show room to make had a maximum effect in the show room, but minimal in relation to the interruption of the flow.
In close cooperation with the team at Selfridges on the ‘everybody’-campaign a new Department, the ‘ body Studio ‘ to start. Selfridges created the concept design and for conducting complete window in Selfridges we produced various items including the window on Duke
Street. Hand finished balance beams with a brass effect of vinyl surround and painted sections with a high gloss finish. All arranged together, coming from Selfridges, reconstructed gym floors, to make the distorted and Olympic poses of the mannequins in carefully thought-out positioning. Within the “body Studio“ developed and we produced 14 kinetic metal sculptures in different concave and flat shapes. The silver chrome sculptures consisted of gold and copper washers with detailed silver chrome bases. With each sculpture is body only a single point of the movement that created our production team with industrial quality springs.
We worked with the Dubai-based brand Chalhoub on launch displays for their concept store, Tryano, in the Abu Dhabi Yas Mall. Our design team has a concept for all Windows, an escalator atrium and in-store hotspots and thereby complements the visually imaginative design concept of the store House: “The Garden of Imagination”.We created a series of floating islands, like a piece of a park, which opposes gravity and floated in the clouds. All islands feature sculpted topiaries that instructs on the product ranges of the three types, including a different vehicle or van like a swarm of butterflies, which is along a moving to a floating bike with Daisy for wheels.
Find more projects please view Window Display Factory.